Email subject lines
A selection of my subject lines for marketing emails. From creative phrases with clever language twists to urgency messages that inspire fast action, each is written to engage the recipient and convince them to open. I’ve also written copy variations to A/B test and learn from.
Whatever audience the email is being sent to - old or new, engaged or lapsed - every subject line is a chance to connect with customers and reinforce the brand’s voice.
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Creative subject lines
These use humour, rhyme or a clever pun:
New homeware? Shell yeah!
The hair necessities
Fifty shades of green 🌿
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Numerical subject lines
These highlight how much is available to explore:
Shop 80+ new arrivals
150+ new lines added to SALE
40 home styles under £40
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Personalised subject lines
These contain a name to catch the recipient’s attention:
Emily, don’t forget to pack these
Emily, get spotted in new
Emily, prefer not to hear about Father’s Day?
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Product subject lines
These use commonly searched-for keywords:
The white midi dress to wear everywhere
Summer’s best sundresses
Tops to go with everything
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Promotional subject lines
These entice with offers, savings or prizes:
FREE delivery | Get it in time for Christmas
Fancy winning £1000 to spend with us?
Save up to 50% off sale must-haves
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Question subject lines
These pique interest with open-ended questions:
Want to see something juicy?
No flowers? No problem.
What would he buy?
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Urgency subject lines
These use deadlines to encourage fast action:
FINAL HOURS | 25% off ends midnight
Last chance to order for Christmas
Get 25% off TODAY ONLY!
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Call-to-action subject lines
These begin with an enticing command:
Lead the style pack in animal print
Make your home picture perfect
Turn over a more fashionable leaf…
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Social proof subject lines
These emphasise popularity and scarcity:
Our bestselling bath mats are back
What everyone’s buying
Shop the sell-outs
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Second person subject lines
These speak to the recipient directly:
Get your coat
Are you sitting comfortably?
Meet your new knits
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Ambiguous subject lines
These use vague phrases to spark curiosity:
In perfect harmony
I’ll have what he’s having
Three words you want to hear…