Email copy
A selection of my marketing copy for business-as-usual, promotional, transactional and informational emails. I also write email subject lines - read some here - and call-to-action buttons, as well as copy variations to A/B test and learn from.
My role is to contextualise the imagery and products in the email using the brand’s tone of voice. I choose every word carefully to bring the email’s theme to life, reinforce the brand’s authority and inspire customers to act.
