Hi, I’m Emily.
I’m a digital content manager and creative copy crafter.
Take a look at my CV or scroll to meet me and view my work.
7 interesting* things about me
I was born in London and grew up in New Zealand 🌿
I studied fashion design at university but chased a career crafting copy instead of clothes ✍️
I have seven years of experience in digital content and e-commerce website management 👩💻
I love reading autobiographies and listening to podcasts 🎧
My coffee order is a large oat milk latte, no sugar ☕️
I’m a Persian cat person 😻
I collect Christmas decorations 🎄
*this is subjective.
My work
-
Email copy
Business-as-usual, promotional, transactional and informational emails that inspire customers to act.
-
Email subject lines
Creative and enticing subject lines that connect with customers and reinforce the brand’s voice.
-
Editorial content
Editorials, how-tos and care guides that inspire and educate customers and generate traffic through SEO.
-
Homepage copy
One-liners and calls-to-action designed to grab customers’ attention quickly and compel them to click.
-
UX copy
UX copy examples, including informational copy, call-to-action buttons, microcopy, FAQs and more.
-
Other work
Additional examples of my copy, from website landing pages to product descriptions and more.
“Emily has always been such a joy to work with. So helpful, thorough and positive”
Former colleague